Privacy Policy

Last updated: 28 October 2026

The Hiking Coach Ltd ("we", "our", "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your information when you use our website (thehikingcoach.co.uk), The Hiking Coach mobile app and related services (together, the "Services").

The Hiking Coach Ltd is the data controller for your personal data.

1. Information we collect

1.1 Information you give us

  • Full name

  • Email address

  • Phone number (if provided)

  • Account login details

  • Training, fitness, health or nutrition information you choose to enter (for example workout logs, food logs, or answers to a pre-training health questionnaire)

  • Payment details, which are processed securely by our payment provider, Stripe. We do not see or store your full card details.

  • Messages you send us through the app or by email

1.2 Information collected automatically

  • IP address

  • Device type and operating system

  • Browser type and version

  • App usage data (screens viewed, features used, session length)

  • Log and diagnostic data

  • Cookies and similar technologies (on our website)

We use this to keep the Services secure, fix problems and improve your experience.

1.3 Health, fitness and nutrition data

  • We only collect health, fitness or nutrition data that you choose to provide or authorise.

  • You stay in control of what you share.

  • We use it only to deliver your training programs and improve your experience.

  • Health data is special category data under UK GDPR. We process it only with your explicit consent, and you can withdraw that consent at any time.

The app may collect nutrition data from your device to provide personalised features and insights. You have full control over which nutrition data is shared with and processed by the app, and only the data you explicitly authorise will be collected. You can change which types of nutrition data the app can access at any time in your device settings. The app does not collect or use any nutrition data without your consent. All nutrition data is handled in line with applicable privacy laws and is used only to improve your experience within the app.

2. How we use your information

  • To provide your training programs, workouts and coaching content

  • To manage your account and subscription

  • To personalise your training and nutrition experience

  • To respond to questions and provide support

  • To send service messages about your account or programs

  • To send marketing emails, but only if you've opted in. You can unsubscribe at any time.

  • To improve our Services and monitor performance

  • To prevent fraud and keep the Services secure

  • To meet our legal obligations

We do not sell your personal data.

3. Legal basis for processing

Under UK GDPR and EU GDPR, we rely on:

  • Contract: to provide the Services you've signed up for

  • Consent: for health and nutrition data, and for marketing emails

  • Legal obligation: for example, keeping financial records

  • Legitimate interests: for example, improving the Services and keeping them secure

4. Who we share your information with

  • FITR, the platform that runs our app and stores your training data on our behalf

  • Stripe, our payment processor

  • Other trusted providers we use to run the business (for example hosting, email and analytics)

  • Legal authorities, if the law requires it

  • A buyer or successor, if the business is sold or merged

Every provider must handle your data securely and in line with data protection law.

5. How long we keep your data

We keep personal data only for as long as we need it to provide the Services, meet legal obligations (for example, financial records are kept for six years), resolve disputes and enforce our agreements. After that, it is securely deleted or anonymised.

If you close your account, you can ask us to delete your data. See section 7.

6. Data security

We use appropriate technical and organisational measures to protect your personal data. No system is completely secure, so we can't guarantee the absolute security of data sent over the internet.

7. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Ask us to delete your data

  • Restrict or object to how we use it

  • Withdraw consent at any time

  • Receive your data in a portable format

  • Complain to the Information Commissioner's Office (ICO) at ico.org.uk

To use any of these rights, email us at info@thehikingcoach.co.uk. We'll respond within one month.

8. Cookies

Our website may use cookies to keep you logged in, keep the site secure, understand how it's used and improve performance. You can manage cookies in your browser settings. Turning them off may stop some features working.

9. Third-party links

Our Services may link to other websites. We're not responsible for their privacy practices, so please read their privacy policies.

10. Age requirement

Our Services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, contact us and we'll delete it.

11. International transfers

Some of our providers may process data outside the UK. Where they do, we make sure appropriate safeguards are in place, as UK data protection law requires.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the "Last updated" date changed.

13. Contact us

The Hiking Coach Ltd c/o Bwbca Limited, A30bc, Higher Stockley Mead, Okehampton, Devon, England, EX20 1BG Email: info@thehikingcoach.co.uk